1) Design is not unique
2) Does not visually communicate
3) Too complex in design
4) Too many design messages
5) Poorly reflects organizations personality
6) Does not align with positioning
7) Design is not flexible in reproduction
8) Inappropriate choice of name

Stephen Cascio helps organizations shape and grow their unique brand with distinctive logos and wordmarks. Let’s strategize how to strengthen and improve one of your most valuable assest—your brand identity.
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Pacific Masters Swimming, is United States Masters Swimming's largest regional swimming organization. Their new identity is designed to serve as a brand reminder of the caliber of coaches, administrators & volunteers that have helped shape over 110 clubs & over 10,000 members around healthy lifestyle through swimming in Northern California and Northwestern Nevada. View all logo identities>